Knowledge, unless spread, disappears. For knowledge to survive, it needs to be disseminated in a language that the vast majority of the audience will understand. That’s the single most important thing to ensure that an idea survives and can be built upon. Jargon has limited appeal and acronyms will invariably draw a blank from an interested but uninformed audience. If you intend to use your knowledge for helping others, then you first need to convince them that your expertise can make a difference in their lives. For this, you need to speak in a language that your prospects understand.

If you want your online audience to remember what you write on your blogs or say in your videos, then you need to make the content “sticky”. It has to stay around in their collective consciousness. Content that is memorable gets shared. This improves the stickiness of the content because the message gets reinforced across multiple platforms.

Sticky ideas stay afloat on this ocean of churn that we call the internet. There is a lot of competition. Your competitors are vying with you for a piece of your audience’s mind.

Implement the six strategies given below to create sticky content and give your business the best chance of being recognized and remembered when a reader wishes to avail services similar to the ones you provide.

1. Keep the communication simple – Use simple words and catchy phrases that create a profound impression. You don’t need to be a PhD in English literature to write articles that appeal to your audience. A simply constructed statement that moves your reader to thought and then action will do more for creating stickiness for your content and brand than six pages of words.

2. A twist in the tale - Give your content an unexpected twist. It is a great way to ensure reader attentiveness. Communication can become banal and the modern audience, inundated with information, can guess where your video, tweet, infographic, or article is headed. Surprise them.

3. Use numbers and facts - Use data to present a concrete picture. Abstract thoughts have their place in marketing. But a reader’s needs are real and concrete and you need to provide a concrete solution. Give your content the solidity that comes with data and facts. This will increase stickiness and aid recall.

4. Your credibility has a direct effect on the stickiness of your campaign - Your content gets taken that much more seriously when you have credibility. This credibility can be proven through customer feedback, business statistics, and endorsements by opinion influencers. Credible content has a big chance of becoming sticky content.

5. Reach out at an emotional level – There is absolutely no alternative to this. Effective communication, whether a novel or an ad, will always appeal emotionally. Keeping your communication simple and paring it down to a state where the copy can touch the reader’s heart is the big trick. Succeed at it and you will have achieved stickiness that you can build upon.

6. Inspire action – You can inspire action by telling stories. These are stories that educate the reader on how to take action and also nudge him to take the necessary action. Tales of success, meeting objectives in spite of hardships, and all those qualities that appeal to our nobler senses are there for your consideration. Inspirational tales get shared on social media. Such content has a long life, it is evergreen.

You can succeed at making your content sticky even with only two or three of these ideas. You may already be using some of these, or you may be close to fully implementing one or two of these ideas.